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How to Sell Your Jewelry
for More Profit + Aquamarine
- March's Stone
This month is how to sell for more
profit, plus March's gemstone aquamarine. Scroll down, or click
a link on the html version.
To go to the
MrBead store click MrBead.com or MrBead.co.uk
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Selling
Jewelry for More Profit
Why Increase your Prices
Right Away!
Aquamarine - March's Stone
Special 15% Offer
Selling Jewelry for More Profit
A sale involves
thinking, feeling, and imagination - as well as the service of design and
exchange of money. Think about what you are really selling - is it
jewelry? No, you are selling beauty and
sex appeal, and the benefits these bring.
Selling is not
determined on the cost of your product – you are selling a benefit.
That necklace you took hours to make, and even longer to design, will
make the wearer feel better. It may
make the person feel richer, and so give them more confidence.
Because of this they may get a new job, make more money, sell more, gain
a partner etc. Or the necklace may
just make them feel more comfortable in a way a nice meal would.
Whatever, the benefits have no relation to and far outweigh material
cost. The more style your design, brought about by good taste, creativity,
and fashion since – the greater the benefits, and so the higher the price.
Customers feel value for money in originality, rarity, and quality, not
in price.
Many sellers think
that if their prices were lower, customers would buy more. Business is a game of
margin, not volume. Price reductions can create more problems than they solve:
Decrease net
profits
There will always
be someone selling cheaper than you – someone willing to go out of business
before you! Most businesses fail
because they sell their products/service too low. If you truly "sell" your
jewelry, they will purchase whatever the price. If a customer or prospect
doesn't buy because claim it’s too expensive, they probably wouldn't have
purchased anyway. The art of selling has nothing to do with the price of the
product. By the time your customers find out about the price, they should be
determined to purchase no matter what the cost.
Say how wonderful the
piece is. Talk of aesthetic value: beauty, design, style, harmony, balance.
In times of recession it’s easy to gain new customers from your
competitor’s mistakes – they will flock to you if you give them fast delivery,
high quality, guarantees and after-sales service, whatever the price.
Why Increase your Prices Right Away!
Do customers complain about your prices? Do prospects always haggle before buying? Do most customers buy just a single item from you at a time? If the answer to these questions is NO, then you are under charging and need to increase your prices.
If your costs of materials and time to make the design come to $30, and you sell for $60, then you have made $30 profit. If you think you may sell more/faster by cutting the price 20%, then you will only make $18, 60% less profit ($60 less 20% = $48 sales price, less $30 cost = $18).
However, if you increase the price 20% to sell at $72, then you will make $42, 39% more profit ($60 + 20% - $72, less $30 costs = $42).
Think about how small changes in your selling price make huge differences to your bottom line profit. Don’t be afraid to charge more, your customers will respect you for it (although they won’t let on!).
Find the benefits
(value) to sell to your customers and prospects. Help them to see how great
their life is with your product, and you've got a customer.
Set your prices high and hold fast – don’t be afraid to shout your price,
believe in it. Remember how long it took you to create the piece. You had to
source the beads, buy them, design the jewelry, make it up – and all that’s
before the time and expense taken in selling. Most customers do not buy on price
alone, and if you are unlucky enough to attract this type of buyer - then they
are likely to complain, pay slow, and waste your time. If you've marketed
correctly, customers will be anxious to do business with you.
Aquamarine is March’s stone – a blue-green gemstone from
South America, meaning Water of the Sea. The stone of sailors, believing it
protects them. Folklore also says that aquamarine protects against gossip, but
will pick up spirits. It is an excellent stone for meditation, bringing great
peace and serenity.
Aquamarine is the treasure of mermaids, and those legends have it that for
aquamarine to be truly powerful, it must be immersed in sea water and bathed in
sunlight. The gemstone is also supposed to have powers that reach to land too,
helping married couples solve their problems and drive off evil.
Aquamarine is associated with the thymus gland and is very soothing worn as a
necklace. It will also help coughs, reduce fluid retention and calm the nerves.
The Romans used aquamarine for stomach troubles and believed it could cure liver
and throat problems. Aquamarine brings courage, aids quick intellectual
response, and gives peace while protecting the aura.
Color ranges from a very light turquoise blue to a bluish green. Darker blue
colors are the best with greener being less valuable. Check the clarity of the
stone. Because aquamarine has a light pastel color, it is important that it be
free of flaws or inclusions. Examine the cut and check light reflects evenly off
the surface of the gem and that there are no scratches. Look at the stone from
several different angles to be sure.
Aquamarine is usually heat treated and sometimes irradiated. However, it will
become paler if left out in the sun. Clean aquamarine in with warm soapy water
and a soft bristle brush. As with all gemstones, protect from scratches and
sharp blows.
To see all aquamarine in our US bead store click here Or here for our UK Shop to top
Special 15% Offer !
Sample our beads with 15% off any order from our MrBead bead store, just key in "profit" at the checkout (without the
inverted commas) and click "Redeem Coupon".
Offer valid until Monday 9th March 2010 only - so act now!
Only for use in our
stores at MrBead.com &
MrBead.co.uk and not valid with any other offers
or eBay.
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