Don't Sell Jewellery Cheap!

Last month I showed you what UK High Street Jewellers are selling shamballa bracelets for.  Now I'm showing you what others are selling lapis necklaces and earrings for - scanned from a whole page ad in a British national newspaper.

Note their recommended retail price is DOUBLE!  So if people will pay this on mail order without actually viewing the jewellery, you're sure to do better in a more-personal environment where the customer can actually see and feel the quality. And I hope you sell in boxes, rather than a cheap velveteen pouch like they do.

For those outside the UK, the sale price is about US$79 for just the necklace, or US$103 with the matching earrings, plus US$4.99 postage.

                                                 
 

Lapis Lazuli

The combination of royal blue and flakes of gold has made lapis very popular right now.  Its quality speaks for itself making it easy for you to sell.  And everyone expects jewellery made from the gemstone to be expensive, giving you an edge on price.

Lapis Lazuli is a gemstone straight out of fairy tales of the Arabian Nights: deepest blue with golden shining pyrite inclusions which twinkle like little stars.

Named after Lapis, the Latin word for stone, and the Arabian for blue. Thousands of years before Christ, Egyptian and Persian royalty wore lapis as a talisman to deter danger. In other cultures it was worshipped as a holy stone and thought to have magical power in oriental countries. Many believe the Biblical sapphire was actually lapis lazuli. Through the ages, lapis has been associated with power, wisdom, love, and a stimulant for psychic ability. And in the art world it’s famous for the ultramarine blue paint used by the Grand Old Masters, like on portraits of the Virgin Mary. While other compositions have long since paled, lapis has lost nothing of its brilliance.

Lapis is still mined in the remote mountains of Afghanistan, the best stones being deep and intensive blue with finely distributed golden crystals. The twinkling inclusions are not gold but pyrite, caused by iron. The blue color comes from the sulfuric content of lazurite, and looks dull until polished. Lapis is a soft stone that should be treated gently while polishing. Unpolished, the dark blue looks dull with golden inclusions and whitish veins from marble. However, a Lapis which has dulled after being worn too often is easily polished, and jewellery is often surface sealed with wax or resin.

For many people lapis is a stone of truth and friendship. Bringing harmony to relationships and helping its wearer openly state their individual opinion. While aiding inner vision, wisdom, insight and good judgment. It’s also said to be good for treating thyroid problems and helping to get in touch with our inner selves. A powerful gemstone that should not be worn by those who lack strength of character.

MrBead has 22 different shapes of lapis beads at MrBead.com and MrBead.co.uk

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NigelHayMckay.com

Read about the man behind MrBead and watch him make a fool of himself. See his new site at  NigelHayMckay.com and read his blog on views of the UK and China.  Much from these newsletters on beads is already on the site + a lot more with photos.

Nigel's blog is now fully functional at NigelHayMckay.com/blog - please join in & comment!

For Free Shipping off anything enter "LAPIS" (without the commas) in the box at checkout, and click "Redeem Coupon".  Use NOW - as expires Friday 22nd February 2013.  No minimum order, but can only for used at MrBead.com  or MrBead.co.uk and cannot be used with any other discount or eBay.

For all What's New click MrBead.com or MrBead.co.uk                      top of page

From our book How to Make a Killing Selling Bead Jewelry - to buy at a 33% discount to listed price click: US Version or UK Version

To view all are old newsletters click here    To go to our MrBead store click MrBead.com or MrBead.co.uk

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